Our Purpose

Transparent communication is important with everything we do. Integrated in this communication are our mission, vision and purpose, which vocalize our international roots and global mindset, our dedication to healthy nutrition and our end-to-end solutions.

Through our purpose we unite all our partners and stakeholders, internally and externally, as we believe that our successes are build on the trust and transparent relationships we have with all people involved.


We believe health is the new wealth. In today’s market the awareness of the importance of nutrition in a healthy lifestyle is growing. We are dedicated to trading, distributing and manufacturing best-in-class nutritional ingredients and nutritional brands that support a healthier lifestyle.


To become the global supply chain partner in nutrition, leveraging on our market knowledge with known consumer brands that support a healthier lifestyle.


Health is the New Wealth – we believe in empowering people world-wide with better health through high quality nutrition.

At Alliance Nutrition Group we believe health is the new wealth. Since our founding in 1996, we are dedicated to improving health from our global network of trusted suppliers. Our success is built on trust, and it is essential in the relationships we build with all our customers and stakeholders.

Driven by a successful cultural blend, rooted in China and the Netherlands, our range of activities includes:

  • Food logistics in China. We import, warehouse and distribute to whole-sale and end-consumers.
  • Building our own and third party branded consumer goods in nutrition, food and pharma. These are sold through e-commerce.

Company Values

These values reflect our diverse team and describe the behaviors that are important to us.

Our values mean that we expect a lot from our people, every day. But we’ve plenty to offer in return. Nurturing individuals for their talent while encouraging the freedom to explore every opportunity to thrive and to work together.


Transparent in our communication

Transparent communication underpins everything we do –within our international organization we embrace different cultures and business values. Being rooted in China and the Netherlands we understand the difference in client’s needs and expectations. This translates through with our bilingual operating system and transparent communication. Leveraging on a blend of Chinese & Western qualities is a key to our success.

Dedicated and Dynamic

Our success and our dedication and drive to continuously offer best-in-class nutritional ingredients and products, are based on our street-smart business sense. We have a desire to keep up with the vast changing markets and are dedicated to quality, consistency and efficiency when selecting the our ingredients and products for our portfolio.

A Loyal and Trusted Partner

Trust is essential in the relationships we build with all our stakeholders. This does not only mean we are the entrusted partner, but also that our customers and consumers rely on us time and again. It is the key to our success in ensuring  quality, consistency and efficiency in all our processes, allowing us to build long-standing partnerships with both suppliers, distributors and customers.