Our Purpose

Transparent communication is essential with everything we do. Integrated in this communication are our mission, vision and purpose. These aspects vocalize our international roots and global mindset, our dedication to healthy nutrition and our end-to-end solutions.

Our purpose unites all our partners and stakeholders, internally and externally. Through it, we built our success on the trust and transparent relationships we have with all the people involved.


We believe health is the new wealth. In today’s market, the importance of nutrition in a healthy lifestyle is growing. Therefore sourcing, distributing and manufacturing best-in-class nutritional ingredients and nutritional brands that support a healthier lifestyle has become essential. 


To become the global supply chain partner in nutrition, leveraging on our market knowledge with known consumer brands that support a healthier lifestyle.


Health is the New Wealth – we believe in empowering people worldwide with better health through high-quality nutrition.

We strive to improve health through innovative nutritious ingredients and products. We accomplish this through our global network of trusted partners and suppliers. Our success is built on trust, and it is essential in the relationships we build with all our customers and stakeholders.
Driven by a successful cultural blend, rooted in China and the Netherlands, our range of activities includes:

  • Food logistics in China. We import, warehouse and distribute to wholesale and end-consumers.
  • Own and third-party branded consumer goods in nutrition, food and pharma, sold through e-commerce.

Company Values

These values reflect our diverse team and describe the behaviours that are important to us.

Our Alliance Nutrition Group values stands for the core competences and behaviours on which our group is founded. Our values are integrated in our business capabilities and human resources. It creates a framework for how we lead, build partnerships and do business with all our stakeholders.

woman kissing baby on a couch in white

Our Values

Dedicated and Dynamic

Our success and drive to continuously offer high-quality nutritional solutions finds its roots in our street-smart business sense. We have a desire to keep up with the vast changing markets and are committed to quality, consistency and efficiency when selecting our portfolio.

Alliance Nutrition Group Office - your partner in dairy, natural and omega-3 food ingredients

Our Values

Transparent in our communication

Open communication underpins everything we do – within our international organization, we embrace different cultures and business values. Being rooted in China and the Netherlands, we understand the difference in clients’ needs and expectations. This understanding translates through with our bilingual operating system, fully integrated ERP systems and our global partners. Leveraging on a blend of Chinese & Western qualities is a key to our success.

Our Values

A Loyal and Trusted Partner

Trust is fundamental in the relationships we build with all our stakeholders; we are the entrusted partner, but also the selected partner of choice for customers and consumers time and again. It is the key to our success in ensuring quality, consistency and efficiency in all our processes. We strive to build long-standing partnerships with both suppliers, distributors and customers.

Alliance-nutrition-food-pharma-elderly-couple-nature woman in field

Our Team

The Alliance Nutrition Group is a team of professionals. Becoming part of our team means joining the Alliance family. We operate as a turn-key organization in the active nutritional ingredients and products industry.

Does our profile match yours? We are always interested in hearing from you.

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