Our Purpose

Transparent communication is important to everything we do. Therefore we have refreshed and updated our mission, vision and purpose, to better vocalize our international roots and global mindset, our dedication to healthy nutrition and our end-to-end solutions. By vocalizing this, we unite all our partners and stakeholders, internally and externally, as we believe that our sucesses are build on the trust and transparents relationships we have with all people involved.


We believe health is the new wealth. In today’s market the awareness of the importance of nutrition in a healthy lifestyle is growing. We are dedicated to trading, distributing and manufacturing best-in-class nutritional ingredients and nutritional brands that support a healthier lifestyle.


To become the global supply chain partner in nutrition, leveraging on our market knowledge with known consumer brands that support a healthier lifestyle.


Health is the New Wealth – we believe in empowering people world-wide with better health through high quality nutrition.

At Alliance Nutrition Group we believe health is the new wealth. Since our founding in 1996, we are dedicated to improving health from our global network of trusted suppliers. Our success is built on trust, and it is essential in the relationships we build with all our customers and stakeholders.

Driven by a successful cultural blend, rooted in China and the Netherlands, our range of activities includes:

  • Food logistics in China. We import, warehouse and distribute to whole-sale and end-consumers.
  • Building our own and third party branded consumer goods in nutrition, food and pharma. These are sold through e-commerce.